SLAS Technology Idea Exchange on November 12 features E Tech Group’s Sura Hadi in a discussion on practical digital twin applications in laboratory automation.
West Chester, OH – November 5, 2025 – E Tech Group, a leading provider of industrial automation and systems integration and 2025 System Integrator of the Year today announced that lab automation expert Sura Hadi will facilitate the upcoming SLAS Technology Idea Exchange (TIE) session titled “Digital Twin or Digital Mirage? Real Applications in Modern Lab Design.” The online discussion will take place Wednesday, November 12, 2025, from 11:00 a.m. to 12:00 p.m. CDT.
Who is E Tech Group’s Sura Hadi?
As laboratories evolve toward data-driven, autonomous operations, digital twins have become essential for accelerating design, validation, and continuous optimization. Sura Hadi is the Head of Laboratory Automation and Industrial Robotics (LAIR) at E Tech Group, where she leads a team focused on integrating robotics, data infrastructure, and digital-twin technologies across the life sciences industry. With over two decades of experience spanning biopharma, automation engineering, and technical operations, she specializes in designing end-to-end automated workflows that connect physical systems to digital intelligence. Through LAIR, she helps clients build vendor-neutral, future-ready laboratories that combine scientific precision with industrial scalability.
With over two decades of experience spanning biopharmaceutical automation, technical operations, and automation engineering, she specializes in designing end-to-end automated workflows that connect physical systems to digital intelligence. Through LAIR, she helps clients build vendor-neutral, future-ready laboratories that combine scientific precision with industrial scalability.
What to Expect from This Automation Information Exchange
In this interactive session, Hadi will unpack where digital twins deliver real value, and where expectations still outpace reality, guiding participants through three maturity levels, from visualization to intelligent orchestration. Hadi will also examine how labs can bridge the gap between virtual models and real-world performance to create the adaptive, connected facilities of the future.
“Digital twins are helping laboratories move from concept to connected reality,” said Sura Hadi, Head of Laboratory Automation and Industrial Robotics at E Tech Group. “At this stage, success depends less on adopting the technology and more on applying it thoughtfully, ensuring the virtual model truly reflects how people, systems, and data interact in a live environment.”
The SLAS Technology Idea Exchange (TIE) series is a free and interactive event that brings together scientists, engineers, and technology leaders for focused conversations on the trends shaping laboratory innovation. Each session provides an open forum to share practical insights, challenge assumptions, and connect ideas that advance life science research and development. To register for this event, visit the SLAS events calendar.
Who is E Tech Group?
E Tech Group is a global provider of high-end manufacturing automation solutions that go beyond end-to-end. Entrenched in Industry 4.0, we help clients across diverse industries breeze through their digital transformation and into the future of automated manufacturing. The first ever Group to receive an Enterprise CSIA Certification, E Tech Group prides itself on providing custom system integration solutions through a vendor-agnostic, growth-focused approach to automation design and implementation. Our talented team is always ready to rise to any system integration challenge, but equally important to us is to collaborate, share, and exchange valuable insights with others in our industry.
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